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Thought Leadership

Thought leadership work for Fiserv (White Papers, Videos, Email, Webinars, Events)

I have a passion for helping our clients drive thought leadership by applying a series of integrated marketing, PR and communications strategies and tactics that increase their visibility and keep them top of mind.

Strategy

We help you build thought leadership platforms based on what you or your organization stands for, how you differentiate your brand from competitors and the value-based messages you want to communicate with key internal and external target audiences. Through our strategies and tactics, we help you build, reinforce and enhance your organization’s brand reputation.

Plan

We develop a thought leadership plan with measurable goals for securing visibility opportunities that generate momentum for your company.

Brand Ambassadorship

We help you craft communications that educate your employees and inspire them to become stronger brand ambassadors.

Speakers Bureau

Presentations to industry leaders, influencers and decision makers provide the opportunity to share your ideas, strengthen your brand and generate new leads. We help you find and secure solid speaking engagements and streamline the process.

Editorial Placements

We proactively pursue story and interview opportunities to drive coverage and increased visibility in the media.

Article Writing

We help identify and secure article & blog post opportunities to build your brand and share viewpoints and case studies based on your company’s key messages.

White Papers & eBooks

White papers and eBooks help you lay out new strategies and reinforce your positioning in the market. Our team has extensive experience researching, writing and illustrating a wide range of white papers, research papers and eBooks.

Case Studies

Case studies provide real-world success stories and examples that illustrate key concepts and make your intangible ideas tangible. Our writers know how to uncover the most important points and build compelling stories that generate interest in your ideas and solutions.

Press Releases

During our many years of PR experience, we’ve written and edited hundreds of press releases. Most of these have secured prominent coverage in trade outlets and websites. Some have resulted in top-tier coverage in The New York Times, Forbes.com and The Wall Street Journal.

Online Video

We can help take your message to online video, so your message reaches thousands more prospects, influencers, customers, employees and other stakeholders.

If you’d like to find out more about our Thought Leadership services or get an estimate, fill out our contact form or feel free to call us at 404.434.5330.

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Recent Blog Posts

  • Thought Leadership is NOT Content Marketing
  • How to Avoid the 9 Pitfalls of Thought Leadership Marketing
  • 3 Ways to Build Marketing Momentum in 2013
  • 7 Reasons Why Your Social Marketing Doesn’t Deliver ROI
  • 6 Reasons Why Your Organization Must Embrace Social Media

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About

Sheryl Roehl specializes in helping technology and B2B companies accelerate their growth by uncovering buyer insights, taking their brand stories in new directions and generating quality leads that result in new business.

Contact

Sheryl Roehl
404.434.5330
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