With longer sales cycles and buyers’ increasing tendencies to research solutions themselves, your company needs more content than ever.
From white papers to case studies to sales slicks to brochures, we develop compelling content that tells your prospects, customers and other stakeholders what they need and want to know about your business strategies, your solutions and your company.
We can help by assessing your current content and identifying gaps.
Content Marketing Plan
By building a comprehensive content marketing plan mapped to each step of the buying cycle, we can help ensure your new content assets address the needs of your prospects and your sales team.
By researching and interviewing prospects and customers, we uncover insights that help deliver a competitive advantage and build a foundation for crafting persuasive messaging and brand stories that resonate with your buyers.
Messaging & Positioning
We develop messaging, value propositions, tag lines, elevator pitches and product positioning to resonate with different target audiences and differentiate your company from competitors. Our goal is to simplify the complex and develop clear and compelling messaging.
White Papers & eBooks
White papers and eBooks help you lay out new strategies and reinforce your positioning in the market. Our team has extensive experience researching, writing. designing and illustrating a wide range of white papers, research papers and eBooks.
Sales and Marketing Collateral
Good collateral should differentiate your brand and your solutions from competitors and establish you as an industry leader. Sheryl helps clients develop collateral that meets your prospects’ needs while advancing the sales process.
We work with our clients to build a solid strategy to build their following, drive engagement and manage execution. We help our clients share their perspectives and thought leadership using blogs and instant communication platforms like Twitter, LinkedIn and Facebook.
We help identify and secure article & blog post opportunities to build your brand, share success stories, and reinforce your thought leadership.
Case studies provide real-world success stories and examples that illustrate key concepts and make your intangible ideas tangible. Our writers know how to uncover the most important points and build compelling stories that generate interest in your ideas and solutions.
We have years of PR experience and written and edited hundreds of press releases. Most have secured prominent coverage on trade outlets and websites. Some have resulted in top-tier coverage in The New York Times, Forbes.com and The Wall Street Journal.
We can help take your message to online video, so your message reaches thousands more prospects, influencers, customers, employees and other stakeholders.